Fairy Godmother | Michelle Shumate

Goal

The primary goal of the Fairy Godmother Michelle project was to build a warm, inviting online presence that reflects Michelle’s expertise as a certified travel counselor and conveys trust, value, and ease of planning. The site needed to clearly communicate her services — including theme park, cruise, and all-inclusive travel — while encouraging visitors to request quotes and connect directly. Features like destination highlights, an easy step-by-step planning overview, and multiple contact touchpoints were designed to reduce friction in the inquiry process and make planning vacations feel simple and stress-free.

Result

The new Squarespace site provides a professional, user-focused platform that showcases Michelle’s travel planning expertise and service offerings. By organizing destinations, service descriptions, and planning steps into digestible, visual sections, the site helps visitors quickly find what they’re looking for and move confidently toward booking a quote or reaching out. Michelle now has a polished, brand-aligned home for her business that supports future marketing efforts and ongoing client engagement.